Just the Book by Garrett Dimon

Just the Book

A book to help you build and launch a web application with less pain and fewer mistakes.


Includes Kindle (mobi), iBooks (epub), and PDF format of Starting & Sustaining. It's just over 90,000 words and does not include any DRM. It is also available to purchase from Amazon or iBooks.

This is only the digital book portion of Starting & Sustaining. It does not include the audiobook , playbook, or discounts.

What's included?

File Icon 4 files


1.13 MB
3.49 MB
2.95 MB
8.58 MB


Do you offer a guarantee or refunds?

Absolutely. I only ask that if you request a refund, you share specifics about how it didn’t meet your expectations so I can make any necessary improvements or changes to clarify and avoid confusion for future visitors.

Is it a technical book?

While the book covers some technical topics at a high level, it is written for a non-technical audience. It's operational rather than technical, and it's informative rather than instructive. It's about sharing insights about building a team, supporting and marketing a product, considerations for payments and billing, customer support, and much more. Then it's up to you how to apply those insights to your business.

What topics does it cover?

The short version is that it covers all of the topics of building, launching, running, supporting, and even selling a SaaS business. For more detail you can browse the table of contents and skim some chapters before buying the whole book.

My situation/geography/conversion rate makes the price unaffordable. Do you offer any discounts?

While there’s not a discount per se, you can pay with a Postcard. (Huge thanks to Avdi Grimm for the idea.) Simply email me and let me know that you’d prefer to pay with a Postcard, and we’ll get it sorted out.

Of course, the web version of the book is available online for free as is the projections worksheet. Those don't even need a postcard.

How different is the second edition from the first edition?

They share some content, but this second edition about 150% longer and covers topics and lessons that I learned during the due diligence process of selling Sifter as well as insights about the process of selling a SaaS business. It's also available in more formats, and the additional resources are all new and significantly upgraded as well.

I bought the first edition. Do I get a discount on the second edition?

Absolutely. You should have received the details via email, but if you haven’t, email me and let me know the email address you originally used to purchase, and I’ll send you the details for the discount.

Build and launch a web application with less pain and fewer mistakes.

You’d like to build a web app but aren’t sure where to start. For every question you have, there’s two more you don’t even know to ask. You could really use a trail guide for SaaS that could help you make informed decision instead of waste days or weeks making the same mistakes I did.